FIVE Stories Your Company Needs to Tell.
Before we buy things, we buy into stories they tell.
Stories can help launch Products (Steve Jobs did it with the Iphone), make people pay for experience rather than just the product (Howard Schultz did it with Starbucks), build communities (Pencils of Promise), and turn culture into a competitive advantage & turn industries around (Southwest Airlines is doing it every day).
The Products, People, Ideas, Culture, Services or Ideologies – No matter what you want to sell: It all starts and ends with Stories you tell.
‘5 Stories Your Company Needs to Tell’ is designed for Start-Up Founders, Business Unit Heads, and Human Resource Professionals so as to lead the transformation of their Workplace into a Story Powerhouse around 5 crucial touch points of Purpose, Strategy, Culture, Priorities, and Legacy.
Outcomes: More Driven Workforce, Creative (& story-driven) Culture, and Legacy-driven Decision making.